Vitamyzed
01 Synopsis
Vitamyzed was born from the frustration that most supplements are one-size-fits-all and often ineffective. Vitamyzed develops personalized supplements tailored to an individual's lifestyle, genetics, and health goals, making nutrition easy and effective. The word Vitamyzed is a combination of “Vitamin” + "personalized” with the “my” spotlighting “my health, my well-being, and my body (a key promise of the brand).”
02 Problem
Most nutrition brands today have a minimalistic sans-serif wordmark spread widely across bottles or other packaging. Vitamyzed needed an extra element of surprise, its own identifiable logomark! Although this might seem like an obvious fix, this route would give Vitamyzed a strong competitive edge in the market considering a wide majority of supplement brands use meaningless wordmarks.
02 Solution
The Vitamyzed identity was built specifically for health conscious women between the ages of 22-30. Although the primary target audience was female skewed, the identity needed to appeal to all genders as well. The logomark is a centralized fingerprint split into three different sections (symbolizing the “my health, my well-being, and my body” brand promise). This logomark fits beautifully in all applications and on every scale. The soft circular edges of the logomark were carried over to the midline of the wordmark giving it an approachable yet high-end aesthetic. The combination of deep purples, magentas, and yellows creates an energetic palette that honors its core female audience while remaining universally appealing and distinct from the predictable greens and blues dominating the wellness market today.
